Your brand shows up anyway. Stop paying as if it didn’t.
Keep brand ads running when other advertisers appear. Pause them when your website ranks first and no other advertiser appears above organic results.
Free audit. No account or card needed.
Over eight illustrative months, always-on branded search spend totals £64,400. With BrandGuard limiting spend to moments when a competitor is bidding, £46,900 of it is handed back.
£64,400
Spent on branded search · 8 months
Illustrative figures for one placeholder brand — “alpine travel”. You’ll follow it through the rest of this page.
Check whether your brand ads need to run.
Your own paid ad can appear above your first-place organic result, even when no other advertiser is present. That is a reason to review spend, not proof that every paid click is wasted.
- Your organic position
- Does your own website rank first for the brand term?
- Other paid advertisers
- Does another advertiser appear above the organic results?
- Changes over time
- Do those conditions change between checks?
How BrandGuard works
Try the two search conditions
Sponsored
Your brand’s ad
Appears above your own organic result
First organic result
Your official website
No ad payment for this listing
BrandGuard’s response
Pause the brand ads.
Your website ranks first and no other advertiser is above the organic results. BrandGuard applies the configured block on your brand terms.
See who advertises on your brand name.
Request a free audit of paid advertisers and your organic position, on desktop and mobile. Search evidence is included. Any cost estimate uses stated assumptions, not your Google Ads account data.
No account or card needed.
Set up BrandGuard
- 01
Run the audit
Check paid advertisers and your organic position. No account is needed.
- 02
Connect
Authorize Google Ads, then link the advertiser account you want to monitor.
- 03
Create a monitor
Select the campaign, brand terms, locations and automation rules. Review captured results in your reports.
Common questions
What does the free brand audit actually give me?
The audit captures paid advertisers and your organic position for the requested brand terms. Cost estimates use stated inputs and assumptions. You do not need a BrandGuard account.
What happens when a competitor does bid on my name?
At the next successful check, BrandGuard evaluates your rules and can remove its negative keyword list so the campaign can serve those brand terms again. Ad delivery still depends on Google Ads eligibility, bids and budgets.
How do I know it’s actually checking?
Open Search evidence to see captured results, time, location and device. Monitor health shows failed or delayed checks.
Will my brand lose the top of the search page?
Search positions can change between checks. BrandGuard cannot guarantee a position or uninterrupted ad delivery. Set the required organic position and paid-competition rules when you create the monitor.
What do I need to set up monitoring?
You need Google Ads access to the advertiser account and campaign, plus available monitor capacity. Choose your brand terms, locations and negative keyword list before activation.