Your brand shows up anyway. Stop paying as if it didn’t.
BrandGuard watches your branded search terms around the clock, proves when nobody is bidding against you, and keeps that budget in your pocket.
No account needed — your brand, your market, your number in minutes.
Over eight illustrative months, always-on branded search spend totals £64,400. With BrandGuard limiting spend to moments when a competitor is bidding, £46,900 of it is handed back.
£64,400
Spent on branded search · 8 months
Illustrative figures for one placeholder brand — “alpine travel”. You’ll follow it through the rest of this page.
Chapter 01The quiet leak
Most of your branded search clicks would have arrived free.
When nobody bids on your name, the top of the page is already yours. Paying for it anyway is a habit, not a strategy — and it compounds quietly, month after month, in the one campaign everyone is afraid to touch.
- 41%of branded budget is defensive by defaultTypically spent while no competitor was present on the page.
- £0the price of a click you already ownWhen your organic result leads and nobody challenges it.
- 24/7how often that assumption goes uncheckedNobody is watching the page at 3 a.m. BrandGuard is.
Illustrative placeholder figures — replaced with verified benchmarks before launch.
Chapter 02The watchman
Brand-term protection that watches, proves, and decides.
You’ve seen the leak. This is what stands in front of it — somewhere right now, someone is searching “alpine travel”, and BrandGuard is looking at the same page.
Watch
Your brand terms get checked around the clock, in every market you care about.
Animated illustration: a monitoring checklist runs through a search check in London, Berlin, and New York — no competitor ads found, campaign stays paused, budget kept.
Prove
Every check is stored with proof you can open — “nobody was bidding” is never a guess.
Animated illustration: a search results snapshot is captured and filed into an evidence list with timestamps and locations.
Decide
When rivals show up, your ads defend. When they don’t, your budget rests.
Animated illustration: a rival ad appears on the search page and the brand campaign switch slides from resting to defending, then back once the rival leaves.
Chapter 03Your turn
See what branded search costs you — before you see a sales pitch.
Everything above used a placeholder brand. The free audit rebuilds this story with yours.
Your first report is free — and it’s about you.
Give us your brand term and market. The audit models what branded search is costing you, who is actually bidding against you, and what you could recover — with the evidence to back it up.
- A recoverable-spend model built from your own market
- A competitor pressure map — who bids on your name, and when
- An evidence-backed action plan you can hand to your team
No account · No card · Takes about a minute to request
Chapter 04The road in
From free audit to first saving.
The whole journey is three steps — and you’ve already been handed the first one.
- 01
Run the audit
Free, no account. See what your brand terms are really costing you.
- 02
Connect
Link your Google Ads account in about ten minutes. No engineering.
- 03
Keep
Defended-only spend replaces always-on. The savings report writes itself.
Chapter 05The receipts
Teams that stopped bidding against nobody.
“We assumed brand campaigns were untouchable. The evidence said otherwise — politely.”
£212k
recovered across 14 markets in year one
0
lost impressions when rivals did appear
“The first report paid for the tool before the trial ended.”
6 daysto payback
“Our agency now opens every QBR with the BrandGuard number.”
38%of brand budget redirected
Across every customer
What stopped leaving the building.
£1.4m
All customers · placeholder
handed back from branded search to date.
96%
Aggregate · placeholder
of checks found no rival worth paying to beat.
3 min
Median · placeholder
from rival appearing to ads defending again.
Placeholder aggregates — wired to real, defensible numbers before launch.
Chapter 06Fair questions
The ones every growth lead asks.
What does the free brand audit actually give me?
A report about your brand, not a demo of ours: modelled recoverable spend for your market, who is genuinely bidding on your name, the evidence behind both, and a prioritised plan. No account needed to request one.
What happens when a competitor does bid on my name?
Your ads come back to defend — quickly and automatically. Resting the budget only ever happens when there is nothing to defend against.
How do I know it’s actually checking?
Every check is stored with proof you can open: when it ran, where it looked, and what the page showed. Your reports are built from that evidence, not from our word.
Will my brand lose the top of the search page?
No. The budget rests only while your own result already leads the page and no rival is present. The moment that changes, so does the decision.
How long does setup take?
About ten minutes: connect your ad account, name your brand terms, pick your markets. Your first evidence usually lands the same day.